Why Inbound Marketing?
The story of Gary Vaynerchuk has become stuff of internet legend. Six years ago, this wine connoisseur and avid entrepreneur video-blogged his way into online stardom by creating Wine Library TV – and developed an almost cult-like following for his wine reviews as a result. Within 3 years, he had over 100,000 viewers each day, a Twitter following of over 1 million, and die-hard fans proclaiming themselves as “Vayniacs”.
How did he do it?
By using great content, social media and search-engine optimization - the three pillars of Inbound Marketing.
Over the past few years, technology has transformed our ability to do business – and with it given us opportunities that previously never existed. With the rise of the internet, search engines like Google, social media channels like Facebook, and content publishing tools and techniques, you now have the tools to communicate with your customers where and when it makes sense for them, and at a scale that’s unlimited.
Inbound Marketing is “permission-based” marketing – it uses great content, search engine optimization and social media to attract customers to you. It’s the opposite of traditional marketing like TV, radio and print ads, which blast out a message and “interrupt” people while they are trying to watch television, listen to a show, or read a magazine.
Instead, Inbound Marketing helps people find you – based on what they’re looking for. And with over 3 billion searches a day on Google, that’s critical. You want to be sure that your information is getting in front of the right people, at the right time – when they’re looking for your products, your services and your message.
For businesses, that’s incredibly empowering.
